Supreme Petfoods Launches New Range of Supplements for Small Pets

Supreme Petfoods has recently launched its new range of Science Selective Care supplements. These new functional treats have been specifically designed to help support the health of rabbits, guinea pigs and chinchillas. The innovative new products address key health priorities, including digestive, urinary and skin health, supporting general wellbeing in small pets while also offering pet parents peace of mind.

Maintaining optimal digestive health is essential for small herbivores. Digestive Care is formulated with mint and chamomile, plus natural prebiotics and fiber to support gut flora balance and aid digestion. Meanwhile, Urinary Care blends dandelion, cranberry and vitamin C. These ingredients help reduce the risk of urinary issues, such as bladder sludging, and help maintain a healthy urinary system. To help support healthy skin and coat condition, Skin and Coat Care is formulated with antioxidant-rich spinach, vitamin C and linseed. Finally, Vitamin C Care supports immune function and overall vitality. While vitamin C is essential for guinea pigs, the supplement is also suitable for rabbits and chinchillas that require additional support.

“The launch of our Science Selective Care Supplements represents our commitment to providing high-quality nutrition tailored to the needs of small pets,” says Claire Hamblion, marketing director at Supreme Petfoods. “As the humanization of small pets continues to increase, we recognize the growing demand for products that offer health benefits beyond basic nutrition. Our new range empowers pet parents to further enhance their pets’ overall health and well-being.”

The launch comes at an exciting time, as the global pet supplement market is on the rise. Driven by the humanization trend, with pets seen as integrated family members, the market is projected to grow by 5.9 percent over the next six years.¹. Furthermore, recent market research indicates that 45 percent of pet owners regularly purchase supplements for their pets,² highlighting the importance of functional products in today’s pet care market.

Supreme is dedicated to supporting pet retailers and veterinary professionals by providing high-quality, effective products backed by research and veterinary recommendation. Retailers can expect comprehensive marketing support, including promotional materials and educational resources, to help them effectively communicate the benefits of these new supplements to their customers.

1. Grand View Research. Pet Supplements Market Size, Share and Trends Report, 2030
2. Supreme Survey of small pet owners, 2024